brightens those blonde locks.
I had never used purple shampoo before, didn’t even know it existed, until my hair dresser suggested I try it after I kept complaining about how brassy my hair gets in the winter time. I had already been using Kristen Ess’s Signature Shampoo and loving it, so when I saw they had the purple shampoo I figured I might as well try it.
And guess what? It works! I started noticing that my blonde was getting lighter and brighter and those brassy dull strands were becoming less and less visible each week. It’s also sulfate-free helping reduce any natural color fading.